The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the restaurant experience is ready for a change. Customers deserve more. Technology can enable more. And McDonald’s is aiming to turn the restaurant experience on its head. This is not about tweeting, ordering online or Wi-Fi connectivity. This is ab...
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The McDonald’s Digital Mission
The intersection of convenience, fun and value has historically been an integral part of the McDonald’s DNA. Today, we are on the move to transform how we bring these pillars to life through the growth of technologies such as mobile, connected devices, digital media and the Internet of Things. McDonald’s is hosting three sessions (http://sxsw.is/1AjdcOK) that will give startups the opportunity to pitch their innovations, particularly as they relate to the customer experience of one of the world’s largest and most frequented businesses, serving more than 69 million customers in more than 100 countries each day.
What We Are Looking For
We believe the restaurant experience is ready for a change. Customers deserve more. Technology can enable more. And McDonald’s is aiming to turn the restaurant experience on its head. This is not about tweeting, ordering online or Wi-Fi connectivity. This is about truly reinventing the traditional dining experience. We are talking about multiple screens, proximity technology, personalization and even smart packaging.
What if your whole experience with McDonald’s was customized just for you? Imagine walking into the restaurant, the crew immediately recognizing who you are, knowing your favorite order and charging your account – without needing to open your wallet. And how about the dining area? We want to
harness proximity technology, multiple screens and mobile devices to make the restaurant of the future a reality.
While it’s still early in the transformation for the restaurant of the future, McDonald’s is charging ahead, working with new ideas and technologies to enhance the customer experience in restaurants. Be part of this transformation.
If you are interested in applying, please submit your pitch to sxsw.startups@us.mcd.com by 8 pm ET on Monday, March 9. We will notify three session finalists on March 12 and give them 15 minutes to pitch their
innovation to a panel of industry leaders and McDonald’s digital executives the following day.
Rules and Guidelines: http://mcd-sxswstartups.tumblr.com
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