SXSW is an incredible opportunity to take your business or life to the next level. But what's the smart way to do it? And how do you choose from a million options?!

In this session, Tim Ferriss will teach his personal playbook and explain how his first book, The 4-Hour Workweek, hit its tipping point at SXSW in 2007. Before SXSW, it was turned down by 26 publishers. Post-SXSW, it went on to sell millions of copies in 30+ languages and stuck on The New York Times bestseller list for more than 4 years unbroken.

What did Tim do at SXSW that helped "the most surprising self-help hit of the decade" (Men's Journal) happen?

This session will cover that and more, including:

- Biohacks for surviving (and optimizing) the booze marathon and sleep deprivation inherent to SXSW
- Top mistakes 90% of attendees make
- How to pick sessions, parties, etc. and make the most of the madness
- How to interact with A-listers (or not)
- How to set yourself apart, enjoy the ride, and come away smiling

If you want actionable advice and uncommon tactics for getting the most out of SXSW, don’t miss this presentation!