In today’s new talent economy, high-potential talent is instinctively drawn to the world of startups and Internet giants, where the individual is king and creative thinking and entrepreneurial spirit rule. Top talent rejects established companies where they feel there’s little opportunity to shine or affect change. At the same time, the talent pool is shrinking, making it harder for companies to hire their way to the future. How do we adapt to this new environment? In this talk, Bonin Bough, VP of Global Media and Consumer Engagement at Mondel z International, will discuss why it’s critical for large companies to start turning their own talent into rockstars in order to compete.