2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Princess Reema’s Mission to Empower Saudi Women

Saturday, March 14
2:00PM - 3:00PM

Austin Convention Center
Exhibit Hall 5
Austin Convention Center

“You cannot have half of your population not working,” says Princess Reema Bint Bandar Al-Saud, CEO of Saudi Arabian luxury retailer Alfa, Intl. Not only has she employed 100 Saudi women—and provided them with services such as transportation and childcare—Princess Reema is also building a campaign around breast cancer awareness and education in Saudi Arabia, empowering women to speak openly about the disease. She joins Fast Company’s editor and managing director Robert Safian for a conversation about the professional and personal evolution of women in Saudi Arabia, and what 2015 holds for the movements she has launched.


#sxsw #empower


Bob Safian at SXSW

Bob Safian


Fast Company

Robert Safian is editor-in-chief and managing director of the influential, award-winning business magazine Fast Company and its digital and live-event affiliates. He oversees all editorial operatio...

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Princess Reema Bint Bandar Al Saud at SXSW

Princess Reema Bint Bandar Al Saud


Alfa International

Entrepreneur and women’s health leader Princess Reema bint Bandar Al Saud was raised in Washington, D.C., returning to Saudi Arabia after graduating from George Washington University.
She is an act...

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