Social trend tracker, award-winning author and multimedia entrepreneur, Guy Garcia is a leading voice in the social and demographic shifts that are redefining America. His book, The New Mainstream: How the Multicultural Consumer is Transforming American Business, is both a wake-up call and road map to the new intercultural reality in the United States. A Contributing Producer for CNN, the Huffington Post, and NPR's Latino USA, Garcia is president of new mainstream initiatives at EthniFacts. At totalnewyork.com, AOL Latino and AOL International, Garcia oversaw development of virtual avatar environments, live cybercasting and digital content strategies around the globe. He has worked with major corporations and organizations, including Time Warner, PBS, Pepsi, Kraft Foods, Astra Zeneca, Johnson & Johnson, McKinsey & Co., Nisson Motors, Fox Entertainment, Warner Bros., Turner Broadcasting, Time Warner Cable, People en Espanol, MTV Networks, Harvard University and The Council on Foreign R

Mónica Gil is senior vice president and general manager of Multicultural Growth and Strategy at Nielsen, the leading global provider of information and insights into what consumers watch and buy. In this role she is responsible for driving growth, providing superior market understanding, and delivering comprehensive strategies to reach the multicultural consumer. Prior to joining Nielsen, she served as a senior member of Antonio Villaraigosa’s political campaign team and was part of his historic mayoral victory in 2005.