2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Latino Tech-Culture Powers Up

Saturday, March 14
5:00PM - 6:00PM

Austin Convention Center
Ballroom F
Austin Convention Center

NPR, Nielsen, AT&T and EthniFacts examine how Latinos are using technology to explore and redefine their evolving cultural identities. Trends writer & researcher, Guy Garcia, will moderate a panel featuring Maria Hinojosa of "America by the Numbers" which focuses on the dramatic demographic shifts affecting the country. Joining Maria will be Monica Gil of Nielsen who will share the most recent technology usage cross-platform data used by Latinos. Cristina Gamboa of AT&T will join them to discuss the business implications for companies like AT&T, one of the largest technology companies in the world.

Hashtags

#sxsw #LatinoPower

Presenters

Cristina Garcia Gamboa

Dir of Hispanic Mktg & Advertising

AT&T

Cristina is responsible for Marketing Strategy and Advertising of AT&T’s Hispanic Home Solutions program. It is an integrated approach that revolves around the customer; gathering customer insights...

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Guy Garcia

Pres New Mainstream Initiatives

EthniFacts

Social trend tracker, award-winning author and multimedia entrepreneur, Guy Garcia is a leading voice in the social and demographic shifts that are redefining America. His book, The New Mainstream:...

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Maria Hinojosa

Anchor & Exec Producer, Latino USA, NPR

Futuro Media Group

As the anchor and executive producer of the long-running weekly NPR show Latino USA, and as anchor of the Emmy Award-winning talk show Maria Hinojosa: One-on-One from WGBH/ La Plaza, Hinojosa has i...

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Monica Gil

SVP & GM Multicultural Growth & Strategy

Nielsen

Mónica Gil is senior vice president and general manager of Multicultural Growth and Strategy at Nielsen, the leading global provider of information and insights into what consumers watch and buy. I...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Global Impact and Policy
Level
Intermediate

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