Crowds of 20 and 30-somethings are flocking to museums’ experiential exhibitions to see cutting edge DJs and immersive art and performances. This panel focuses on the initiatives that museum directors are taking to cater to a younger audience of influencers who are eager to discover and share music, film, culture and fashion on their terms. Lets explore how the modern museum is wooing the interactive crowd and what we can make of it. Presented by Christie's.