If you thought securing funding or building your product was the hard part -- think again. Learning how to approach your market and show clients the value of your solution can prove to be a huge challenge. However, you don’t have to go it alone. The truth is that nearly all companies either want to be like a startup or be a startup’s friend. Now is the time to take advantage of the relationships that will help your business grow, and with the right strategy you can make a big impact. Join Colleen Hayes, IBM Director of Ecosystem Development, to learn how to plan your go-to-market strategy and leverage the right partnerships to your advantage. Colleen will be joined by two successful entrepreneurs – Eric Gore, President of MutualMind, and Michael Gresty, CEO of Rifiniti – who will share their secrets of success.
Presented by IBM