Franchise: A Food Truck Evolution
These aren’t your typical food truckers— these are the pioneers of the food truck industry who have created brands that extend from food trucks into other offshoots. We will be exploring the role of the food truck in the evolution of these food brands and talk to each entrepreneur about their strategy/mindset when they started their food truck venture and THEN their evolved strategy as they looked to expand and scale into restaurants, grocery stores or food truck expansion. We want to tell the stories of how food culture has been shaped by the modern food truck.
Presenters
Dave Danhi
Founder
The Grilled Cheese Truck
Dave Danhi has been part of the Los Angeles restaurant scene in some form or another for the last 34 years. Starting out at the local pizza joint, he realized his passion for food. As soon as the c...
Show the restEric Silverstein
Founder
The Peached Tortilla
Natasha Case
CEO
Coolhaus
Ross Resnick
Founder & Big Burrito
Roaming Hunger
In 2008, Ross Resnick came up with an incredible idea that would allow him to pursue two of his lifelong passions: food and technology. He combined his love for technology and undeniable excitement...
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