How Can Mobile Advertising Not Suck
Mobile banner ads? If we bothered noticing them, we would hate them. Full screen interstitials, in-feed “native” ads and pre-rolls? Oh, good – the Web shrunken down so we can’t read it. Wasn’t mobile supposed to be different? Weren’t advertisers supposed to acknowledge and embrace the unique intimacy and portability of the medium? Wasn’t this supposed to be an opportunity to reboot digital advertising and save it from the invisible banners and performance-obsessed models of the desktop? When and how will mobile advertising be any good?
Presented by Media Post
Presenters
Jim Ensign
VP Global Digital Mktg
Papa John's International
Shelby Saville
EVP Managing Dir
Spark Communications
Tom Bick
Sr Dir Mktg
Kraft Foods
Zoe Levine
Sr Mgr/Digital Mktg
The Coca-Cola Company
Details
Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Advanced
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