Excuse Me!: Do Marketers and Chat Really Blend?
When messaging apps first exploded last year most analysts saw little role for advertisers in these havens of chat, disposable and private messages. Now even ad-averse leaders like WhatsApp are looking for ways to bring brands into the conversation. But is this the right environment for marketing? Do chatters really want to be distracted from one another here? And what have advertisers gotten from early partnerships with Kik, Tango, LINE and SnapChat? Both marketers and message app providers explore whether chat really is a new medium they can bank on.
Presented by Media Pos
Presenters
Diego Nunez
Sr Dir/ Digital Mktg & Ecommerce
Skullcandy
Heather Galt
VP of Mktg
Kik
Joline McGoldrick
Research Dir
Millward Brown Digital
Paul Jones
VP Corporate Brand & Digital Mktg
Mary Kay Inc
Details
Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Advanced
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