So you look at PewDie Pie, skydoesminecraft or CaptainSparklelz, see how they make bank using various models on YouTube, and figure –“I could do that.” Well first let’s figure out what kind of marketing opportunity YouTube really is creating for brands who want to partner with its leading celebs. In thisd panel of agency exec and YouTube successes we explore what kinds of partnerships really work here. What are brands looking for from YouTube talent? And what kind of results and scale are marketers expecting from this emerging channel?
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