Video has remained a passive medium since its inception & it remains the last asset to become fully digital. What does this mean? A computer, tablet, smart phone or television knows how to display video pixels but has no understanding of what those pixels represent. It has no idea that those pixels make up a moving image of your friend, a celebrity or a product you’d like to buy. But with the ever-changing digital ecosystem, this medium is quickly becoming a pivotal opportunity for brands, content creators and advertisers to understand what’s going on inside the video much like they do with everything else. WIREWAX is leading the pack with a powerful computer vision platform that can automatically extract intelligent metadata from videos for image or facial recognition & to identify everything from nudity, your best friend or a bottle of Dos Equis. A byproduct of this is the ability to create interactive trailers or shoppable videos, linking anything in the video to everything online.