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For years brands have been teaming up with bloggers. With rabid readership and massive followings across a myriad of social media channels, companies have long been eager to leverage the power of the trend setting blogger tastemaker.

But what about the Instagram star, the YouTube queen, a top Pinner, or a well known Twitter personality? How can brands effectively partner with these digital influencers?

Let's discuss how brands of all sizes connect with engaged social media users in ways that lead to deeper connections with customers and new brand loyalists.

Bethany Joy Clark, Director of Global Customer Engagement and Community at TOMS will share how TOMS connects with influencers and bloggers. Indiana Adams, the founder of Texas Style Council, a three day conference for fashion and lifestyle bloggers, will share the influencer POV.

We'll touch on sponsored content, strategic gifting, affiliate programs, and more as we share stories in this lively discussion.