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Driving to Retention: a Simple Roadmap

Saturday, March 14
11:00AM - 12:00PM

Radisson Town Lake
Riverside Ballroom
111 E Cesar Chavez

Building a healthy mobile business depends on what you do after the app download. The old adage that it’s eight times more expensive to attract a new customer than to retain an old one is even more dramatic on mobile. Hear how leading brands systematically approach Mobile Onboarding, Activation and Retention (MOAR) to dynamically pre-program their success. Practical steps and best practices will give all app publishers insight on how easy it can be to turn newbies into fans.
Presented by Urban Airship

Hashtags

#sxsw #MobileSat

Presenters

Alyssa Meritt

Head of Strategy

Urban Airship

Alyssa Meritt has spent the last 15 years working at various advertising agencies and digital media companies on the agency-side, client-side, and as an entrepreneur.

As a Digital Strategist at...

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