How will 3D printers, virtual reality, augmented reality, smart objects and smart cities reinvent the future of storytelling? USC's Annenberg Innovation Lab (AIL) believes the media and entertainment industry is seeing its greatest period of upheaval since Edison invented the Kinetoscope – and the AIL's Edison Project is finding the opportunities amidst the disruption. AIL technical director + research fellow Geoffrey Long, research associate Francesca Marie Smith and research affiliate Alisa Katz will share the AIL's findings from a number of the lab's transmedia storytelling experiments and prototypes (including a combination of 3d printing and augmented reality, a "smart home" entertainment experience built in the Oculus Rift, an "asymmetric multiplayer movie-watching experience" in Google Glass, and a tangible media prototype connecting a smart designer toy to a data-driven iPad storybook) and where the AIL believes the media and entertainment industry is heading next!