A century-old media model is broken. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media are scrambling for a small share of a pie that is being diffused among countless startups and legacy media brands. There just isn’t enough ad money to sustain content. Publishers desperately grasp onto business models that ignore old ethical boundaries and bend to advertiser will and in the process trade away their core value proposition to audiences. Is there a future for the media business in all of this? What is the sustainable path forward?
Presented by Media Post