2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Everything Eric Ries Has Learned Since 2011

Monday, March 16
12:30PM - 1:30PM

Austin Convention Center
Ballroom D
Austin Convention Center

In The Lean Startup, I argued that entrepreneurship is the management discipline that deals with situations of extreme uncertainty. I claimed that the entrepreneurial mindset could be used in companies of all sizes to pursue continuous innovation. And I claimed that companies could build an entrepreneurial culture by changing their processes and systems of accountability. I didn’t know if anyone would take me seriously. I certainly wasn’t prepared for what came next.

Over the past five years, I have had the chance to travel all over the world, working with companies of just about every size you can imagine. Three guys working on a garage on a new app? Check. Small business? Check. Religious nonprofits? Check. Medium sized manufacturing companies? Check. Hypergrowth pre-IPO tech startups? Check. Massive government bureaucracies? Check. Some of the largest and slowest multinational companies in the world? You bet.

What have I learned? Come hear the whole story...


#sxsw #lean


Eric Ries at SXSW

Eric Ries


The Lean Startup

Eric Ries is the author of the book, The Lean Startup. Previously, he co-founded and served as Chief Technology Officer of IMVU. He is the co-author of several books including The Black Art of Java...

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Ted Greenwald

Enterprise Technology Editor

The Wall Street Journal


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