The past year has been flooded with excitement and news about beacons. But these tiny BLE devices aren’t the whole package. They require an ecosystem of apps and active users to make them work. And the technology itself is not what’s driving sales… it’s the contextual engagement, which requires an app to work. That said, there is no single app that everyone uses. Different consumer segments value different apps. Retailers’ own apps are key as a starting point, but why stop there? In the beacon era, audience number is just as vital as number of devices in stores. Discussion will focus on how to reach shoppers at scale.
Presented by InMarket