How to Successfully Work with Brand Innovators
Startup and brand partnerships offer great opportunities to create meaningful outcomes for both sides. While tech companies are eager to work with global brands that bring game-changing budgets, scale and market expertise, they often don’t know how to find or attract such opportunities. When they do connect, how can startups navigate the consideration process to secure a formal, mutually beneficial deal?
Learn best practices from top leaders in corporate innovation, including how to: penetrate the corporate firewall and get on desired brands’ radars; prepare the optimal pitch and package offerings for corporates; anticipate the negotiation and legal process; set the relationship up for success from the beginning.
Pesented by KITE.
Presenters
David Min
VP/Strategic Business Innovation
The Walt Disney Company
Gregarious Narain
CTO
Chute
John Ross
Dir of Customer Solutions, Digital Engagement
PepsiCo
Tarah Feinberg
CMO & Managing Dir, New York office
KITE Solutions Inc
Tarah has spent 15+ years in entertainment and marketing as a translator, creator and ambassador for emerging technologies. He launched new divisions and practice areas, like the Digital Studio at ...
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