Focusing all your energy on fundraising shouldn’t necessarily be your first step as a startup company. Having a relentless focus on customer acquisition first can contribute to rapid growth and bring in the cash flow you need, plus help you retain control as you are building your business. Signing on paying customers can prove your business model and your company’s worth to get money in the door to fund development and growth. Then, when you’re ready to fundraise, you have the proof of success you need to show investors. Erica Duignan Minnihan hosts a conversation with DreamIt Austin alum, AJ Bruno (Trendkite), about how this has worked for his company.

Presented by DreamIt Ventures.