2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

The In-Stadium Fan Experience in MLS

Friday, March 13
11:00AM - 12:00PM

Four Seasons
Ballroom CD
98 San Jacinto Blvd

Technology has changed how fans experience live sports. You can now order food from your seat, have a personalized team-built app provide you with stats and exclusive camera angles and in-hand tickets, for many clubs, are a thing of the past. Major League Soccer fans embrace and own the live experience. Supporters groups, singing and chanting, drums, large fan-made tifo displays; these are the distinguishing elements that make soccer in North America different from other sports. MLS owners from the Portland Timbers, who have sold out every game and have more than 10,000 fans on their season ticket waiting list, Seattle Sounders, who average more than 40,000 fans per match, and Sporting Kansas City, who boast one of the world’s most technologically advanced sports teams and venues in Sporting Park, will discuss how they super-serve their fans and how the fan experience is paramount in everything they do.

Hashtags

#sxsw #SXsports

Presenters

Adrian Hanauer at SXSW

Adrian Hanauer

Owner

Seattle Sounders FC

Adrian Hanauer first kept the flame of professional soccer alive in Seattle before helping to reignite the community’s passion for the game with the arrival of a Major League Soccer expansion franc...

Show the rest
Max Bretos at SXSW

Max Bretos

SportsCenter Anchor

ESPN

Max Bretos joined ESPN in January 2010 as an anchor, predominately appearing on SportsCenter as well as on College Football Live, MMA Live, Outside the Lines and college basketball wraps.
 
Bretos ...

Show the rest

Merritt Paulson

Owner

Portland Timbers

Merritt Paulson is the Chief Executive Officer of the Portland Timbers. On March 20, 2009, Major League Soccer announced that the Timbers would become the league’s 18th franchise, starting play in ...

Show the rest

Robb Heineman

Owner & CEO

Sporting Kansas City

Recognized as one of the most progressive, forward-thinking leaders in sports today, Heineman is the CEO of Sporting Club, the parent organization of Sporting Kansas City, and one of the club’s fiv...

Show the rest

Details

Access
Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Sports
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo