SmART Campaigns: Art and Music Driving Social Change

There is an ever increasing use of various artistic platforms to help market products, ideas and movements. Does the use of art, music or film make for a more impactful, influential message? How are music and art being used to move the needle on social issues? At what point does star power/artistic presence add or take away from a campaign? Hear from industry leaders who have successfully used art and music to drive social impact.
Presenters
Jessica King
Dir of Communications
iHeartMedia
Laurie Keith
Dir of Natl Media
Ad Council
Lenore Feder
Dir, Corporate Responsibility & Communications
Viacom
Russell Wallach
Pres/Media & Sponsorships
Live Nation
Details
Access
Music Badge, Film Badge, Interactive Badge, Gold Badge, Platinum Badge, Artist Wristband
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate
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