Molly Barton is a digital publishing expert with a rich strategic, technical and editorial background. She’s worked in an editorial and digital development capacity with authors such as Nick Hornby, Terry McMillan and Kevin Kelly, and she launched Penguin Specials, a line of digital short stories and essays in 2007. Prior to launching White Label, she was Global Digital Director for Penguin Random House. While there she was awarded $1.5m in Innovation Funding from Pearson to found a start-up called BookCountry.com, a disruptive community-curated publishing platform. She was on the board of numerous direct-to-consumer start-ups that Penguin invested in, and led Penguin’s worldwide digital business and content strategy to drive $300 million in annual revenue and reported directly to the CEO. She is especially passionate about building systems that connect creators to their audience so that they can more effectively make a living from their creative work.