2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Defining the Next Generation Retail Experience

Friday, March 13
3:30PM - 4:30PM

Austin Convention Center
Ballroom D
Austin Convention Center

According to pundits everywhere, traditional retail as we know it is dying a slow, painful death. Where there were once thousands of department stores across the United States, traditional retailers are now bankrupt and consolidating their brick and mortar presence into a few dozen stores. When you walk into a department store today, could you say with confidence that you are living in 2014 rather than 1994? There is no question that the retail industry has a lot of catching up to do. How can retailers change the way they think about the traditional retail experience?

A new generation of retail innovators have entered the picture, and are completely changing the way consumers think about shopping. In this panel, Sephora’s CMO Julie Bornstein will moderate a conversation with Katrina Lake, Founder & CEO of Stitch Fix and Jennifer Hyman, Co-Founder & CEO of Rent the Runway to discuss their unique approaches to retail and what retailers can do to innovate and bring their customers back.


#sxsw #SXstyle


Jennifer Hyman at SXSW

Jennifer Hyman

CEO & Co-Founder

Rent The Runway

Jennifer Hyman leads Rent the Runway, a transformative brand that offers unprecedented access to designer fashion for millions of women. Since its launch in 2009, Ms. Hyman has been committed to bu...

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Julie Bornstein at SXSW

Julie Bornstein

Chief Mktg Officer


Julie is the Chief Marketing and Digital Officer and member of the Operating Committee of Sephora, the leading beauty retailer in the US and Europe. Under Julie’s leadership, Sephora has doubled th...

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Katrina Lake

Founder & CEO

Stitch Fix

Katrina is passionate about helping women achieve everyday confidence. She founded Stitch Fix to help women everywhere discover and explore their style through a truly client-focused shopping exper...

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Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Featured Session
Fashion and Wearable Tech

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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