Following an era where many believed that personalized medicine would be our future, it has become clear that our health is not so deterministic. Taking advantage of growing sets of healthcare data, new entrants are building predictive models in an attempt to influence the behavior of not only patients, but also to change how physicians make diagnosis and treatment decisions. Capitalizing on this trend, venture funding for digital health companies using predictive analytics has grown at more than 50% per year for the last four years, totaling over $2B. KQED digital health editor Christina Farr will moderate a discussion examining the potential of predictive analytics in healthcare with Nick Crocker of MyFitnessPal, Priyanka Agarwal of UCSF, and Malay Gandhi of Rock Health.