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Reality is just perception, and that perception is changing. If a great experience is accomplished in an unreal world, whether that is a website, a game or a movie, then why should we judge? From a background in building beautiful digital spaces and bringing holograms to life, Sandy Fleischer, Managing Partner of digital agency Pound & Grain and Peter Martin, CEO of VALIS Studios, will host a core conversation about how the unreal world only enhances experiences for people. Themes that will be discussed include: The art of creating authentic holograms, the latest development in the world of recreated performances, the experience that holograms can give audiences, the emotional reaction Peter’s work has received, how this medium is changing the possibilities for the entertainment and content industries, what the future holds for holograms and what impact this medium is having on perceptions of reality.