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Evolving 3D Production Into Immersive Technologies

Monday, March 16
5:00PM - 6:00PM

Austin Convention Center
Room 12AB
Austin Convention Center

From 3D production to virtual reality, this panel addresses how virtual products, environments, and their enabling technologies will create radical shifts in media production and delivery.

3D workflows have become immensely empowering and central to the workflow of TV and film production designers, consumer product designers, 3D artists, and others. Currently, the vast majority of productions that utilize 3D technologies remain focused on creating 2 dimensional content such as images or movies.

In this panel we look at novel uses of 3D content, 3D printing and platforms for virtual experiences, including Oculus Rift. We will overview the process for capturing and displaying photorealistic environments and products. We’ll illustrate concepts for entertainment and marketing that enable consumers to engage, interact and receive content and products in far more experiential ways than ever before.

Hashtags

#sxsw #3DVR

Presenters

Alastair Green

Exec Creative Dir

Team One Advertising

Alastair has over 13 years of digital advertising experience working for McCann Worldgroup in San Francisco and Ogilvy & Mather in New York and London. This includes acting as lead creative on larg...

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Brian Vogt

Dir of Virtual Reality

CBS Local Digital Media

Brian Vogt currently leads a team within CBS digital dedicated to exploring emerging production techniques including virtual sets and virtual reality experiences. Previously, Brian was Technical Di...

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Michael Wilken

Dir of 3D

Saatchi & Saatchi

Michael leads Saatchi and Saatchi LA's growing 3D capabilities. Michael has built a fully functional 3D capability within agency from a single role to a team of 3D artists, Producers, developers,...

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