She cut her teeth at Yelp from 2005-2010, then spent two years at Airbnb leading the development of the global Airbnb community from the ground up. The strategies differed, but at various points involved online engagement, cultivating ambassador programs, content curation and creation, event production, and local partnerships and PR.

She was fortunate to experience periods of rapid growth at both these companies. This taught me much about how to scale efficiently while keeping the culture alive and the community thriving and happy. Airbnb was her first opportunity to build an international team and go deep into localization efforts.

Mentoring for 500 Startups here and in Mexico City, participating in the TechWomen program, and dabbling in angel investing has broadened my perspective on how community principles can be applied to various industries and in emerging markets.