Michael Griffith’s philosophy is simple, “All I want to do is work with cool people and build cool stuff." Griffith has been designing new media for over 20 years and his understanding of information architecture, usability, accessibility and compliance sets him apart from traditional creative directors. He translates, shapes and grows brands in the digital space and helps clients understand how a digital brand strategy can extend their brand experience. According to Griffith, “Brands live in the minds of the beholder and are shaped through interaction.”