Smithsonian Sumatran Tigers <3 Portugal. The Man
How do you inspire people to take action? A key to innovative audience engagement lies in unexpected creative processes. In this panel, learn how unlikely connections can be key to creating campaigns that resonate. 400 degradable vinyl records of an #EndangeredSong connected the Smithsonian’s National Zoo + Conservation Biology Institute to indie rock band Portugal. The Man, raising conservation awareness about the critically endangered Sumatran tiger. Find out how and why finding an 'opposite' partner can ignite change and open up whole new audiences for you.
Presenters
John Gourley
Musician & Composer
Portugal The Man
Portland, Oregon via-Wasilla, Alaska-based band “Portugal. The Man” released their most recent album, Evil Friends, produced by Danger Mouse, last year. The band has grown a considerable fan base ...
Show the restMarina Zuber
Intl Business Dir
DDB
Marina Zuber is a global business director with 17 years of experience in growing leading brands through effective and creative world-class campaigns. Ms. Zuber is a skilled strategist and forward ...
Show the restPamela Baker-Masson
Assoc Dir of Communications
Smithsonian's National Zoological Park and Conservation Biology Institute
Pamela Baker-Masson became Associate Director of Communications at the National Zoo in April 2007. Pamela came to the Zoo from the Africa Center for Strategic Studies, where she served as Director ...
Show the restZachary Carothers
Musician & Composer
Portugal The Man
Portland, Oregon via-Wasilla, Alaska-based band “Portugal. The Man” released their most recent album, Evil Friends, produced by Danger Mouse, last year. The band has grown a considerable fan base ...
Show the rest