Browser-based cookie tracking was a standard advertising solution when users were limited to a single desktop machine. But, in a world dominated by mobile apps and multi-device usage, cookies are eroding as a viable way to reach the right users with the right messages at the right time. SocialCode co-founder and CEO, Laura O'Shaughnessy, will surface how to work smarter as the cookie crumbles. She’ll surface how Facebook, Twitter and Google are using social profiles to enable advertisers to target, message and measure audiences of one, across any device, with more relevant and sequential brand stories.