Europe, a continent of over forty countries, the third most populous continent in the world and one of the wealthiest, is a patchwork of cultures, languages and regulations. You have built your business in and from the US. Europe is your next target market. Where do you start?

Establishing a business that supports the diverse European client base can be a challenge. And attracting a steady number of clients an even bigger one. This panel addresses the challenges faced by US companies when dealing with and growing a European customer base. The audience will gain a better understanding of pitfalls to avoid as well as of the cultural nuances and business ethics that are necessary for creating an environment that fosters company culture in Europe.

San Francisco based Zendesk and Nitro as well as Austin based Indeed.com, will discuss with DFJ's Mohanjit Jolly, their European strategies that have helped the to create successful offices across Europe.

Presented by IDA Ireland.