Deciphering the Code for Immersive Experiences
While a single ‘big idea’ can focus communication, conjure excitement, generate buzz and drive awareness - consumer expectations for engagement and interaction multiplied by the dynamic consumption of content predicates a much more systematic approach to ideas, narratives and connection points. Darren “Daz” McColl, Chief Brand Strategy Officer of SapientNitro and New York Times Best Seller author of Storyscaping - Stop Creating Ads, Start Creating Worlds, will explore a model for creating worlds and a story system tool for analytical prioritization and visualization of the experience space. It’s storytelling at the intersection of experience through systems thinking.
Presenters
Darren McColl
Global Chief Brand Strategist
SapientNitro
Darren “Daz” McColl is co-author of the New York Times Best Seller Storyscaping - Stop Creating Ads, Start Creating Worlds and Chief Brand Strategy Officer of SapientNitro, a new breed of agency re...
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