Evolve or Die: The Traditional Agency Revolution

The traditional advertising agency model is undergoing an evolution—and it involves the close scrutiny of the vaunted agency creative department. Impacted by technology, pop culture and counter culture and facing challenges and critiques related to their size, speed and sheer number of employees, the big brand agencies are attempting to reimagine their very foundation: the traditional agency creative department. Process, roles, disciplines or structure, each agency is experimenting and iterating how creative is conceived and executed. Hear from the ad men and women who are charged with driving change within these agencies, and learn about what they see for the future of the big agency.
Presenters
Alister Adams
VP of Digital
Publicis
Alister Adams is equal lover of creativity and analytics. A hard-working, people-person that is a student of popular culture, Adams loves the communications business and fundamentally believes grea...
Show the restJohn Keehler
Dir/Digital Strategy
The Richards Group
Veteran digital strategist with more than 15 years agency and startup experience. Proven track record creating pioneering digital work for big brands. Deep experience leading, building and inspirin...
Show the restPeter Fasano
Sr Partner North America
Social@Ogilvy
https://www.linkedin.com/in/pfasano
Sunni Thompson
Dir of Content
JWT Atlanta/Dallas/Houston
Sunni leads the content discipline at JWT Atlanta, overseeing content planning and publishing efforts for clients including the United States Marine Corps, Pennzoil and Quaker State. Her team creat...
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