2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How Tech Lit The Flame For Celebrity Chef Culture

Sunday, March 15
12:30PM - 1:30PM

Driskill Hotel
Maximilian
604 Brazos St

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Far from being relegated to weekend PBS programming like in years past, today’s TV chefs are now established members of the glitterati, posing on red carpets and attending (not catering!) the hottest parties. Culinary professionals have become big name TV personalities thanks to the popularity of shows like Top Chef, Chopped, and Iron Chef. Many of these chefs and restaurant owners, who had never touched Twitter before, have parlayed their newfound fame into successful ventures by taking advantage of active digital fan bases to cultivate their brand. In addition to freshly sharpened knives and spot-on palettes, chefs now rely on social media and other digital outlets to interact with fans, grow their customer base and, ultimately, make a living.

Emily Keeton of Flavour, will lead a panel discussion with celebrity chefs and culinary culture experts to discuss the role of technology in the rise of celebrity chef culture.

Hashtags

#sxsw #SouthBites

Presenters

Aaron Franklin

Owner

Franklin Barbecue

Andrew Knowlton

Restaurant & Drinks Editor

Bon Appetit

Emily Keeton

CEO

Flavour

Monica Pope

Owner

Sparrow Bar & Cookshop

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Food and Experiential Dining
Level
Intermediate

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Music sponsor

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Interactive sponsor

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