2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

How To Keep Your Social Media Game Sincere

Monday, March 16
3:30PM - 4:30PM

Austin Convention Center
Ballroom D
Austin Convention Center

Users on social media platforms have gone from idle spectators to increasingly savvy—and increasingly active—participants in the online conversations about their favorite brands, calling out everything from staged photoshoots to paid placements. In a world where highly manufactured and idealized images are what gets the most likes on platforms like Instagram and Facebook, how do brands create the picture-perfect image while still remaining authentic to their followers?

Hashtags

#sxsw #SXstyle

Presenters

Eva Chen

CCO

Lucky/Conde Nast

Eva Chen was named editor-in-chief of Lucky in June 2013. With 208,000 Instagram followers and more than 72,000 Twitter followers, Chen is a social superstar of the media world. In total, her socia...

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Michelle Phan at SXSW

Michelle Phan

Digital Pioneer

Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7 million, Michelle’s videos have been viewed mor...

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Details

Access
Film Badge, Interactive Badge, Gold Badge, Platinum Badge
Type
Featured Session
Theme
Fashion and Wearable Tech
Level
Beginner

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo