How To Keep Your Social Media Game Sincere
Users on social media platforms have gone from idle spectators to increasingly savvy—and increasingly active—participants in the online conversations about their favorite brands, calling out everything from staged photoshoots to paid placements. In a world where highly manufactured and idealized images are what gets the most likes on platforms like Instagram and Facebook, how do brands create the picture-perfect image while still remaining authentic to their followers?
Presenters
Eva Chen
CCO
Lucky/Conde Nast
Eva Chen was named editor-in-chief of Lucky in June 2013. With 208,000 Instagram followers and more than 72,000 Twitter followers, Chen is a social superstar of the media world. In total, her socia...
Show the restMichelle Phan
Digital Pioneer
Michelle Phan is a digital pioneer, who trail-blazed her way in the world of fashion and beauty on YouTube. With a growing global community of over 7 million, Michelle’s videos have been viewed mor...
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