2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Building an Army of Brand Advocates

Friday, March 13
12:30PM - 1:30PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Tech companies may be cutting edge when it comes to technology, but when it comes to mobilizing an army of brand advocates they have much to learn. Join senior executives from Virgin America, Change.org, and World Wildlife Fund to see how some of the world’s most innovative brands are engaging customers in strategic brand advocacy, and cultivating brand evangelists.

Hashtags

#sxsw #brandarmy

Presenters

Abby Lunardini

VP of Brand Mktg & Comm

Virgin America

Amanda Levy

VP of Biz Dev

Change.org

Terry Macko

SVP of Mktg & Communications

World Wildlife Fund

Terry leads overall marketing and strategic communications for WWF. This includes managing and growing the base of 1.2 million WWF members in the United States through direct marketing, online init...

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Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo