Juuso Myllyrinne has made a career in making things not only worth talking about, but which are also genuine business drivers. He's a manager with significant experience from conventional brand planning, digital strategy, product management, broadcast media and leading successful teams.

Currently Myllyrinne leads the business development and strategy of Pilot.is - the global product development unit of TBWA\Worldwide in 2011. Pilot is changing the conventions of how agencies create, use and bill for technology and ideas.

Previously he has headed up digital strategy for a number of global and US brands, ensuring consistent execution all the way from brand strategy to real-time metrics and dashboards as the Executive Director of Digital Strategy for TBWA\Chiat\Day in New York. Before that he was the lead client for Nokia's digital agencies and headed a cross-organizational team of digital marketers. He also has a media background from Finland hosting TV and Radio shows.