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Beyond The Shelf: Power of Intelligent Packaging

Sunday, March 15
11:00AM - 12:00PM

JW Marriott
Salon A
110 E 2nd St

As the line between physical and digital continues to erode, brands have the opportunity to re-examine the concept of packaging. Where does it start and stop? What could intelligent packaging tell you if it knew more about you? Could it learn or morph its form and content based on its location? Join Resource/Ammirati CTO Dan Shust on a look at the possibilities as we enter the era of the digital die line.

Hashtags

#sxsw #SmartPkg

Presenters

Dan Shust

CTO

Resource

As the leader of the innovation lab at Resource, Dan is responsible for finding, understanding and applying emerging media for clients in the digital space. His unique blend of creative, business a...

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