Today’s consumers rely on digital resources, such as mobile search, online directories, review sites, email and social media, to discover and engage with businesses. Companies of all sizes need to keep pace with the seismic and rapidly evolving changes that we’ve seen over the last decade to effectively reach both potential and existing customers. Large businesses with ample resources and expertise have embraced the new landscape with a full technology ecosystem. It’s significantly more difficult for local business owners and entrepreneurs who face the same challenges but typically can’t access the same tools.

Yodle CEO Court Cunningham will discuss this evolution in consumer behavior, the unique challenges that local business owners now face and how these entrepreneurs can overcome them. He will provide specific tips for the digital age such as how to effectively establish a strong foundation on the web, build up online reviews, and send impactful customer communications.