The tension between designers and copywriters is at all-time high. Both designers of information, they need to get off their high horses, put their egos to one side and talk to each other.

Users come to websites to get information, not to look at design, so content needs to be high up in the priority of a web build. Writers and designers both want to control the show, but if they start with UX in mind, the end result is much better for users.

This 'marriage therapy' session, based on cognitive behavioral techniques, will showcase how you can resolve the conflicts you've experienced - whether you are a Mr. Content or a Mrs. Designer. We'll interactively assess the problems we face and work to resolve the arguments.

We'll find a way to build digital experiences together that are right for the user and – ultimately – the marriage too.