2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Mobile Tech and the Retail Revolution

Monday, March 16
11:00AM - 12:00PM

Hyatt Regency Austin
Hill Country ABCD
208 Barton Springs Rd

Iap38590

At a time when Cyber Monday threatens to overtake Black Friday and Amazon promises drone delivery, the traditional retailer is looking for new ways to entice footfall traffic in stores. You know – shopping that doesn’t involve a virtual basket or the 3-number security code on the back of your credit card.

Research shows that people are integrating their internet searches while in store so that they can find the best deals and get more information about the product. Mobile tech opens the door with new opportunities for retailers to reach out to their shoppers with anything from general product information to location-specific deals.

This session will look at the new ways retailers are leveraging the power of mobile to build a better customer experience.

Hashtags

#sxsw #RetailRev

Presenters

Daniel Danker

Chief Prod Officer

Shazam Entertainment

Daniel joined the company in May 2013 and is responsible for the company's product strategy and direction, including expanding the role Shazam plays in music and growing new businesses like Shazam ...

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David Van Epps

Global Chief Prod Officer

Mood Media

As Global Chief Product Officer and Executive Vice President of Local Sales North America, David Van Epps is responsible for leading our Product Management and Development efforts on a global basis...

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Laura Heller

Contributor, Exec Editor

Forbes/FierceRetail

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Solo / Dual / Panel
Theme
Branding and Marketing
Level
Intermediate

Thanks to our sponsors

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Music sponsor

Sonic Bids

Interactive sponsor

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