When a brand makes a mistake on Twitter, people rejoice in a poor social media manager’s plight. You’re likely familiar with flubs like DiGiorno's unfortunate misunderstanding of a hashtag, US Airways' accidental photo essay, the American Red Cross’s beer-filled camping trip or Chrysler’s angst against Detroit drivers. Fear about messing up or worrying too much what followers think makes brands less creative. Yes, a brand can get right up to the line without crossing it. They can jump onto a trending topic and nail it.

CPG brands like Denny's and even media brands like Mashable and Engadget get sassy on the daily, converting haters and trolls into life-long brand advocates in the process – and having fun, too. This panel will offer simple, uncomplicated advice to help brands stay smart and creative. And if they do mess up, we’ll talk about how they can bounce back with class, without soiling their pants in the process.