2015 Schedule
Interactive: March 13–17  •  Film: March 13–21  •  Music: March 17–22

Disloyalty Marketing: Art of the One Night Stand

Sunday, March 15
12:45PM - 1:00PM

Austin Convention Center
Ballroom B
Austin Convention Center

Iap38109

As a general rule, you never want to be the last to find out that you’re in an open relationship. But, if you’re a brand looking to belong in a loyal relationship with your customers, you’re being cheated on by even your most loyal consumers. Despite the best efforts of brands and billions of dollars spent, consumers are becoming increasingly more promiscuous in their purchasing habits. So the question is, what do marketers do about it? Spend more money? Increase incentives? Or, can a more substantive loyalty be gained by inviting disloyalty? In my session, I'll show how embracing an open relationship and engaging in one-night stands with consumers can actually create a more authentic and enduring loyalty.

Hashtags

#sxsw #disloyalty

Presenters

Craig Evans

Exec Creative Dir

Wunderman

Details

Access
Interactive Badge, Gold Badge, Platinum Badge
Type
Future15
Theme
Branding and Marketing
Level
Beginner

Thanks to our sponsors

Miller Lite Esurance AT&T IFC Mazda USA Monster Energy McDonalds logo CapitalOne logo PepsiCo logo Austin Chronicle

Music sponsor

Sonic Bids

Interactive sponsor

Phillips logo