There seems to be a notion that to create the next Intenet phenomenon you have to do it in 140 characters, create a meme, produce the world's funniest video (of the week).... But there are writers putting out quality essays on their own blogs and larger platforms who ignite a fire online, garnering 100,000 to a million shares on social networks a pop. Some of them even do it more than once. What's their secret? How do they make good old fashioned words go viral?

This panel will be comprised of writers, publishers and viral content trackers who will delve into what makes a personal piece so powerful, the topics that really resonate and the audiences who consume this type of content. Hint: Never forget the women and the moms.