Reinventing the Cooking Show to a Digital Audience
America has become food obsessed. While food is everywhere on TV and the internet, the traditional cooking show is basically dead. But in a sea of chef competitions, food truck races and over-produced schtick, there are an increasing number of filmmakers who are reinventing the cooking show to appeal to a digital audience. These modern day Julia Childs are discovering a platform to tell important stories about where our food comes from and inspire a new generation to get in the kitchen and cook. The panel will talk about their experiences creating digital video series, the challenge of creating high quality video on a budget, how to get creative for funding and sponsorship and where they see the genre moving in the future.
Presenters
Grant Crilly
Founder/Chief Creative Officer
ChefSteps
Grant Crilly was the first development chef hired by the Modernist Cuisine team. Prior to joining ChefSteps, he was chef de cuisine at Busaba in Mumbai and Mistral in Seattle, and served as head de...
Show the restKelly Cox
Creator & Host
Original Fare
As host and creator of the web series Original Fare, Kelly Cox is on a journey to hunt, forage, and farm her way across the globe in search of the best ingredients our planet has to offer. Kelly wa...
Show the restMatt Schoch
Sr Editor PBS Digital
Public Broadcasting Service
Matt Schoch is the Senior Editor at PBS Digital. He founded the PBS Food site in 2011 and oversees the content strategy and development of digital original content on PBS.org. He was nominated for ...
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