The Evolution of Audio in the 21st Century
While terrestrial radio remains important, successful audio businesses are also reaching fans through a variety of platforms including iTunes, Slacker, TuneIn, satellite, podcasts, and even simulcasting radio programming on TV. Offering fans multiple digital options to access content at their convenience is of ultimate importance to keep the business vibrant and growing. The evolution also includes an increased focus on interacting with fans through social media, talking with fans, not at them. ESPN Audio's Traug Keller, Colin Cowherd, Stephen A. Smith, along with Campus Insiders Bonnie Bernstein will discuss how the changes have impacted everything from format to content to promotion.
Presenters
Bonnie Bernstein
VP Content & Brand Dev/On-Air Host
Campus Insiders
Colin Cowherd
commentator
ESPN
Colin Cowherd is host of ESPN Radio’s The Herd with Colin Cowherd, broadcast nationally from 10 a.m.-1 p.m. ET Monday – Friday and simulcast on ESPNU. In September 2013, Colin’s New Football Show,...
Show the restStephen A Smith
Commentator
ESPN
Stephen A. Smith, along with Skip Bayless, is a featured commentator on ESPN2’s First Take weekdays from 10 a.m. to 12 p.m. ET, discussing and debating the sports topics of the day.
In September 2...
Show the restTraug Keller
SVP/ Production/Business Divisions
ESPN
For ESPN Audio, Keller oversees all aspects of the business including talent, staffing, national programming content, scheduling, and event production. ESPN Audio is comprised of ESPN Radio, the co...
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