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The Case for Design Thinking In Communications

Monday, March 16
9:30AM - 10:30AM

Hyatt Regency Austin
Zilker Ballroom 3
208 Barton Springs Rd

Design is communication. Great design doesn’t just make things beautiful (its form) or make things work (its function); it reflects the world we wish existed. And truly great design tells that story with as little design as possible. It’s invisible. We can say the same for brand communications. They too should be elegant (their form), and achieve important business objectives (their function). The best are aspirational presenting brands, products, ideas, or people as we hope they are (or will become). And to work, their artifice must also be invisible.

If good communications = good design, can we leverage design thinking to help us be better brand communicators? Learn how implementing a design thinking approach to your internal marketing function or communications agency will not only improve your team’s problem solving skills and creative idea output, but also fundamentally change the role of brand communications within your organization and the value it provides.

Hashtags

#sxsw #CommDesign

Presenters

Jason Schlossberg

Chief Creative Officer

Kwittken+Company

Jason Schlossberg is chief creative officer and co-founder of Kwittken, one of the fastest growing communications agencies in the world. In 2013, Kwittken was the second fastest growing PR agency i...

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