Over 30 years of CPG advertising, communications, and marketing experience. Turned around several billion dollar businesses based on big ideas, new campaigns, brand re-positioning, and integrated communications. Brand Management experience for 9 years, Brand Equity and Advertising Development experience for over 20 years. Lived and worked on 3 continents (NA, Europe, Asia) with a broad variety of communication agencies. Expert at brand strategy, communication evaluation, integrated advertising campaigns, agency relations, communication context strategy, integrated communication process, global equity management, agency evaluation, and leading expert organizations.

Designated Harley Procter Marketer in 2007. Developed advertising which won several Effies, Silver and Bronze Cannes Lions, and a Grand Prix Cannes Lion in Print. Developed two ads for the SuperBowl which were rated in to

Teressa Iezzi is the editor of Co.Create, a property of Fast Company. She was previously the editor of Advertising Age’s Creativity, covering all things creative in the brand world. She is the author of The Idea Writers: Copywriting in a New Media and Marketing Era, about the evolution of brand creativity and the role of the creative.