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Advention: The Best Ads Aren't Always Ads

Sunday, March 15
1:00PM - 1:15PM

Austin Convention Center
Ballroom B
Austin Convention Center

In this session, Christine Outram will explore the role of rapid prototyping in the age of digital advertising and how it is transforming a "traditional creative process" into a lean, interactive, and multidisciplinary endeavor. Advertising is evolving; the best ads are not always ads; demo or die.

Hashtags

#sxsw #advention

Presenters

Christine Outram

VP, Invention Dir

Deutsch LA

Christine has been called a “Digital Swiss Army Knife”, but that’s only half the story. As the Senior Inventionist at Deutsch LA she leverages her expertise in architecture, design and computing to...

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